MEDIA ADVISORY FOR: August 25, 2018
CONTACT: Brenda Rivas 213.718.0732 email@example.com
ADVISORY: SATURDAY, AUGUST 25: NATIONAL HISPANIC MEDIA COALITION (NHMC) AND NATIONAL LATINO MEDIA COUNCIL (NLMC) TO PROTEST OUTSIDE PARAMOUNT PICTURES IN RESPONSE TO ITS DISMAL HIRING RECORD OF LATINO TALENTHOLLYWOOD, CALIF. – As a response to the disappointing numbers of Latinos hired in front of and behind the camera at Paramount Pictures from 2007 to 2016, the National Hispanic Media Coalition (NHMC) and the National Latino Media Council (NLMC) are having their first of many demonstrations targeting the major Hollywood studio in hopes to encourage its leadership to sign a Memorandum of Understanding (MOU) with NHMC and NLMC to increase representation of Latinos in front and back of camera. The campaign is part of NHMC and NLMC’s ongoing efforts to increase positive media portrayals of Latinos and increase Latino employment in the film industry. To learn more about the campaign against Paramount Pictures, visit: http://www.nhmc.org/latinx-film-campaign-paramount/. WHEN Saturday, August 25, 2018 11 a.m. – Demonstration 11:30 a.m. – Program WHY Greater Los Angeles is home to the film and television industry and the largest Latino population in the U.S., whose nearly 58 million Latinos represent 18 percent of the country’s population and 24 percent of all movie ticket buyers. Yet, Latinos remain the most underrepresented minority in Hollywood. How Latinos are perceived on screen greatly impacts the way they are treated. In the current political climate, it’s important for us to be seen and viewed in a positive manner. According to research done by the NHMC, Paramount Pictures has the worst numbers amongst all film studios when it comes to Latino representation in front and behind the camera. Out of the top 100 grossing films of both 2016 and 2017, Paramount Pictures produced 20 films. Of the 20 films, there were only seven Latino actors, one Latino director, and zero Latino writers. WHO
The National Hispanic Media Coalition (NHMC) is the media watchdog for the Latino community, ensuring that we are fairly and consistently represented in news and entertainment and that our voices are heard over the airwaves and on the internet.
We exist to challenge executives and influencers throughout the entertainment and news industry to eliminate barriers for Latinos to express themselves and be heard through every type of medium. NHMC works to bring decision-makers to the table to open new opportunities for Latinos to create, contribute and consume programming that is inclusive, free from bias and hate rhetoric, affordable and culturally relevant.