RELEASE: New Low Power FM Station Launches in the Pasadena Area, Hosted by the National Hispanic Media Coalition


CONTACT: Clarissa Corona 213.718.0732

New Low Power FM Station Launches in the Pasadena Area, Hosted by the National Hispanic Media Coalition KHBG-LP 101.5 FM Begins Broadcast Today with Six New Shows for Pasadena Residents

Today, the National Hispanic Media Coalition launched KHBG-LP 101.5 FM--a brand new LPFM radio station to serve as a source of cultural, entertainment, and political news affecting the Pasadena community. NHMC is hosting a launch party and ribbon cutting ceremony this evening in Pasadena featuring special guests, who support the new station, and live performances from Pop Funk duo "Fabriq" and comedy group "HisPanic Attack." View photos from the launch party and ribbon cutting ceremony here: "We are enthusiastic about using our station to amplify underrepresented voices and to call for more culturally-relevant programming," stated Alex Nogales, President, and CEO of the National Hispanic Media Coalition (NHMC). "We will use this platform to fill the gaps that exist in the local media landscape today so that Latinos and non-Latinos are able to have a larger community conversation--about their thoughts, concerns, ideas and dreams about the past, present, and future." NHMC's broadcast will play during weekday morning drive time hours and the first episodes of most shows are now available online at, where they are live streamed and archived. Shows include: Straight UP!: Hosted by Brenda Castillo Nogales, discussing anything and everything related to the human experience, including subjects that people shy away from like religion, sex, and politics. Your Voice: A talk show where community leaders have the opportunity to take over the mic to share their stories and discuss what's happening in their own communities. Millennials Meet World: Hosted by Cruz Castillo, delves into the psyche of what it means to be one of the most controversial generations in U.S. history with each episode exploring what it means to be a millennial in this world through all its sub-cultures. Latin Heat Hollywood Spotlight: In collaboration with Latin Heat Entertainment, Bel Hernandez will bring entertainment news related to the Latino community, such as film and television premieres, casting opportunities, celebrity gossip and more! Pasadena & Beyond: A local community affairs talk show hosted by Juliana Serrano, Vice Chair of the Pasadena Latino Coalition. Show topics will include services provided to Pasadena and surrounding area residents in addition to topical discussions on health, art, politics, business, and social justice meant to connect and empower Pasadena residents. Leaders Among Us: NHMC President and CEO Alex Nogales will be interviewing leaders from all sectors of society - culture, politics, the arts, business, education, health, religion, and spirituality. "The City of Pasadena is delighted that the National Hispanic Media Coalition decided to have their Radio Station, KHBG-LP 101.5 FM in our great city," stated Mayor of Pasadena Terry Tornek. "I'm eager for our residents to learn more about the city and services via NHMC's media platforms." "We are proud to offer the station's programming as a podcast so that listeners everywhere will have access to this diverse content," stated Brenda Castillo Nogales, station manager & host of 101.5's "Straight UP! "We hope the station's programming will reach and empower millennials and young people in communities everywhere." Listeners can tune in LIVE from 5 AM - 9 AM on 101.5 FM in Pasadena or by visiting for streaming capabilities. NHMC's podcasts can also be found at


The National Hispanic Media Coalition (NHMC) is the media watchdog for the Latino community, ensuring that we are fairly and consistently represented in news and entertainment and that our voices are heard over the airwaves and on the internet. We exist to challenge executives and influencers throughout the entertainment and news industry to eliminate barriers for Latinos to express themselves and be heard through every type of medium. NHMC works to bring decision-makers to the table to open new opportunities for Latinos to create, contribute and consume programming that is inclusive, free from bias and hate rhetoric, affordable and culturally relevant. Receive real-time updates on Facebook, Twitter @NHMC and Instagram @NHMC_org.]]>

National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward the Latino communities.
© 2024 National Hispanic Media Coalition // // o. (626) 792-6462
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