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Radio host Tony "El Tigre" Arias speaks during a live broadcast at the Phoenix studio of La Campesina, a Spanish-language radio network on March 21. (AP Photo/Serkan Gurbuz)
Associated Press
 | 04-08-24

Latino voters are coveted by both major parties. They also are a target for election misinformation

PHOENIX (AP) — As ranchera music filled the Phoenix recording studio at Radio Campesina, a station personality spoke in Spanish into the microphone.

“Friends of Campesina, in these elections, truth and unity are more important than ever,” said morning show host Tony Arias. “Don’t let yourself be trapped by disinformation.”

The audio was recorded as a promo for Radio Campesina’s new campaign aiming to empower Latino voters ahead of the 2024 elections. That effort includes discussing election-related misinformation narratives and fact-checking conspiracy theories on air.

“We are at the front lines of fighting misinformation in our communities,” said María Barquín, program director of Chavez Radio Group, the nonprofit that runs Radio Campesina, a network of Spanish-language stations in Arizona, California and Nevada. “There’s a lot at stake in 2024 for our communities. And so we need to amp up these efforts now more than ever.”

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National Hispanic Media Coalition (NHMC) is a 40+ year old 501(c)(3) non-profit, nonpartisan, civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward Latino and marginalized communities.

We advance Latino visibility and influence from the halls of Washington, D.C., to the studios of Hollywood. Through our media advocacy and workforce development initiatives, NHMC creates spaces where diverse creators can connect, collaborate, and thrive. Our Series Scriptwriters Program, Latinx Stream Showcase, Creators Networking Program, Careers in Entertainment Youth Program, and Media Advocacy Fellowships serve as both incubators and pipelines, preparing the next generation of storytellers, advocates, and industry leaders. Through mentorship, education, networking opportunities, and direct access to entertainment executives, these programs help transform emerging talent into lasting industry voices while expanding authentic representation across media.

We lead the work to eliminate online hate and disinformation across media platforms. We advocate in the space of Artificial Intelligence when it intersects with civil & human rights, including making sure Latino-Interest and children’s protections are included in AI initiatives and implementations. We advocate for the Affordable Connectivity Program, Lifeline Program, Net Neutrality protections, and closing the digital divide for Latino and other marginalized communities. NHMC works in partnership with other social justice organizations to safeguard democracy in the United States of America.

NHMC is a not-for-profit, and provides equal opportunities to all individuals without regard to race, religion, national origin, disability, age, marital status, sex, sexual orientation, gender, gender identity or expression, veteran status, or any other status protected by law.

© 2026 National Hispanic Media Coalition // communications@nhmc.org // o. (626) 792-6462
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