Chief of Staff
FOR IMMEDIATE RELEASE
July 1, 2020
NHMC JOINS STOP HATE FOR PROFIT FACEBOOK BOYCOTT
LOS ANGELES, CALIFORNIA (July 1, 2020) – Today the National Hispanic Media Coalition (NHMC) joins the Anti-Defamation League (ADL), National Association for the Advancement of Colored People (NAACP), League of United Latin American Citizens (LULAC), Color of Change, Common Sense, Free Press, Sleeping Giants, and Mozilla in asking companies to choose safety over profit by boycotting advertising on Facebook during the month of July. This campaign comes on the heels of chronic inaction by Facebook, despite NHMC and other civil rights groups’ public concerns on hate speech and calls for change.
“Mark Zuckerberg is building his fortune, brick by brick, with dollars made off the proliferation of hate on Facebook. Our communities deserve safety and an internet free of hate and disinformation,” said Brenda Victoria Castillo, NHMC President & CEO. “At NHMC, we’re done with Facebook’s empty promises and PR stunts. We’re asking every business, large and small, to join the more than 400 businesses that are hitting Facebook where it hurts–Zuckerberg and shareholders’ bottom line. The time is now for long-lasting change.”
As it works now, algorithmic ad targeting on Facebook has the potential to be dangerous, predatory, and socially harmful to the users those ads reach, with very little oversight from Facebook’s content moderation team. NHMC joins allies in asking that Facebook make the following changes immediately to address hate on their platform:
Hate and Disinformation campaigns prey on our communities, who are already desperate to protect themselves in this unprecedented, tumultuous time. Over 400 companies, including Coca-Cola, Target, Verizon, Starbucks, Ford, Levis, Honda, Microsoft, Reebok, The Clorox Company, The Hershey Company, and Vans, have joined this campaign and pledged to pause advertising on Facebook for the month of July. Support for this campaign is widespread, and has the attention of Senate Democrats, who are also fed up with Facebook’s “lack of action to prevent white supremacist groups from using the platform as a recruitment and organizational tool.”
The #StopHateForProfit campaign has already cost Facebook over $55 billion in value and over $7 billion in profit for Zuckerberg. NHMC is proud to join the movement and take action against Facebook’s fueling of anti-Black and anti-POC rhetoric that is worsening race relations in the United States.
Businesses can pledge their pause of advertising and get in touch with the Stop Hate For Profit campaign at stophateforprofit.org/hit-pause-on-hate. Individuals can also support the campaign by signing the Stop Hate For Profit petition and amplifying their support to their individual networks.
To learn more about the Stop Hate For Profit campaign, visit nhmc.org/stophateforprofit and follow NHMC on social media.
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