Enough is Enough: Mark Zuckerberg Must #StopHateForProfit

July 24th is the #StopHateForProfit global day of action

After tens of thousands of people like you took action, over 400 of the world’s largest companies  have asked Mark Zuckerberg to address rampant hate speech and disinformation on Facebook – and we’ve heard news this week that Disney has just quietly paused all Facebook ads too.

Facebook is still a place where it’s too easy to find hate against Latinx and other marginalized communities, bigotry, racism, homophobia, transphobia, antisemitism, islamophobia and calls to violence. After Mark Zuckerberg and Sheryl Sandberg met with our partners, it was clear that it was going to require more to get them to take this issue seriously.

So today, the National Hispanic Media Coalition is standing alongside our partners in the #StopHateForProfit coalition and joining the global day of action to tell Zuckerberg: enough is enough.

Will you join hundreds of thousands of people who stand with this coalition to tell Zuckerberg to #StopHateForProfit?

Join the conversation on Twitter

Join the conversation on Facebook

Don’t have Facebook or Twitter? Forward this email to a friend who does. 

Public pressure on Zuckerberg works. Despite Facebook’s claims to the contrary, calling directly on Zuckerberg to take action has worked.  In recent weeks Zuckerberg has announced modest changes to Facebook’s policy about hate speech in ads. After public pressure, Zuckerberg made a commitment for Facebook to run on clean energy.

But so far, Facebook’s response to the #StopHateForProfit campaign has been insufficient and we all need them to do more.  Facebook is still feeling the heat after allowing hateful incitements to violence in the wake of the police killing of George Floyd, and its own civil rights audit says Facebook is woeful at dealing with hate speech and misinformation rampant on its platform. 

With great power comes great responsibility: Facebook has over 2.6 billion monthly users, and is worth hundreds of billions of dollars. Every day, people use Facebook to learn about issues affecting our society and interact with each other – and need a safe space to do so. Without concrete action, the hate speech and disinformation on Facebook will continue to tear at the fabric of society.  

Will you join the global day of action and tell Zuckerberg and Facebook to be accountable to people and #StopHateForProfit?

Tweet now!

Post on Facebook now!

Facebook reported $70 billion in advertising revenue and $18.5 billion in profit in 2019. Despite its huge revenue and profits, Facebook has repeatedly failed to meaningfully address hate, incitement to violence, and disinformation across all its products. 

The ADL, Color of Change, Common Sense, Free Press, LULAC, the NAACP, Sleeping Giants, Mozilla, and the National Hispanic Media Coalition are publicly asking Facebook’s advertisers to hit pause on ad spending for July 2020 so that we can get the message across to Facebook that enough is enough – stop using hate on your platform for monetary gain.

 

Will you join us?

For Businesses:

If you and your company commit to pausing paid advertising on Facebook and its owned platforms for the month of July, you will join us in sending a message to Facebook that we will not continue to support them if they do not take serious action to stop the proliferation and profiteering of hate on their platform

We are sure there are certain publications you don’t advertise in because they don’t meet your standards as sources for credible news and information. We think the same should be held true for Facebook.

All advertisers who join will be listed on the stophateforprofit.org website, as we help pressure Facebook to change their platform to fight hate and disinformation. 

More information on Facebook, and what we are demanding they do to address hate on their platform can be found in the FAQ below.

If you’re ready to commit, please reach out to communications@nhmc.org for more information.

 

Stop Hate for Profit FAQ

Why are you launching this now?

  • For years, our organizations have pushed Facebook to make its platforms safer and more equitable for users who represent marginalized communities. To this point, we have yet to see enough meaningful change.
  • In this moment, we have never needed social media more- but we can’t trust the largest social media platform in the world- Facebook
    • We need social media for organizing protests for racial justice and voter mobilization.
    • We need social media in response to  COVID-19- to work, to learn, to connect with friends and loved ones. 
    • We need social media because, like it or not, we rely on social media as foundational to the way we operate a society. This is the responsibility that Facebook is taking on as the biggest communication platform in human history. 
  • We need social media to bring us together and we know- based on numerous incidents and data- Facebook is making billions of dollars by driving us apart.
    • Example: In the wake of George Floyd’s murder by police and the protests that followed, Facebook yet again proved their willingness to put profit over people and ignore their own policies.
      • On May 29, Facebook bent their own platform rules and terms of service by not removing President Trump’s post that incited violence against those protesting police brutality. 
      • The post referred to protestors as “THUGS” and threatened them by saying “When the looting starts, the shooting starts,” a direct quote from segregationist Miami police chief Walter Headley, referencing the use of force against Black protestors during the 1960s. 
      • This came on the heels of Facebook refusing to label President Trump’s post about mail-in voting being susceptible to fraud as misinformation – something Twitter did do.
  • Example: During the ongoing COVID-19 pandemic, Facebook has chosen to decrease its number of human content moderators who monitor hateful content on the platform. Those human moderators who have remained have not been focused on hate. 
    • This despite Facebook reporting $69.6 billion in advertising revenue and $18.5 billion dollars in profit in 2019.
  • Facebook’s recent decisions follow several years of catastrophic failings by the platform.

Other Facebook transgressions

  • Over the last few years, CEO Mark Zuckerberg’s Facebook and owned properties have:
  • Created advertising policies allowing verifiable lies in political ads, refusing to fact-check or delete ads featuring disinformation.
  • Settled in court and agreed to make changes to their advertising platform, which had allowed for widespread housing discrimination against communities of color.
  • Named Breitbart News a “trusted news source” and made The Daily Caller a “fact checker” despite both publications having records of working with known white nationalists.
  • Allowed the government of Myanmar to spread disinformation about the Rohingya Muslim community in Myanmar, contributing to genocide in that country.

What are you asking of Facebook as you begin your ad pause?

  • Provide more support to vulnerable communities who are consistently the targets of racism and hate by:
    • Creating a separate moderation pipeline for users who express that they have been targeted because of specific identity characteristics such as race, religion, ethnicity, gender or sex. This pipeline must include experts on various forms of identity-based hate.
    • Creating a threshold of harm on the platform where those who find themselves victims of hate and harassment are immediately put in touch with a live Facebook employee to help them address their concerns.
    • Transparency — Release data from existing Facebook reporting around identity-based hate. How many reports of hate speech based on race or ethnicity did they get in 2019? What kinds of actions, if any, were taken?
  • Stop generating ad revenue from misinformation and harmful content
    • Create internal mechanisms (for every media format on every Facebook platform) that automatically remove all ads labeled as misinformation or hateful
    • Modify the advertising portal on all Facebook products to tell advertisers how often their ads were shown next to content that was later removed for misinformation or hate.
    • Provide refunds to advertisers for those advertisements
  • Increase safety in private Facebook groups
    • At the request of a member of a private group, provide at least one Facebook-affiliated moderator per group with more than 150 members. Consider more moderators for even larger groups.
    • Create an internal mechanism to automatically flag content in private groups associated with extremist ideologies for human review. This content and associated groups would then be reviewed by internal subject matter experts on extremism.

Visit www.stophateforprofit.org for more information.

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