National Poll: The Impact of Media Stereotypes on Opinions and Attitudes Towards Latinos

The Latino Decisions and NHMC poll is part of a two-­part, multi-­method research project examining the impact of media narratives and stereotypes of immigrants and Latinos on non-Latino opinions and attitudes towards Latinos and immigrants.

Among the national poll’s findings:

  • Negative portrayals of Latinos and immigrants are pervasive in news and entertainment media. Consequently, non-Latinos commonly believe that many media-promoted negative stereotypes about these groups are true
  • The term“illegal aliens” elicits much more negative feelings than the term “undocumented immigrants.”
  • 1/3 of those polled assumed that more than half of Latinos were undocumented immigrants

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