National Poll: The Impact of Media Stereotypes on Opinions and Attitudes Towards Latinos

Among the national poll’s findings:

  • Negative portrayals of Latinos and immigrants are pervasive in news and entertainment media. Consequently, non-Latinos commonly believe that many media-promoted negative stereotypes about these groups are true
  • The term“illegal aliens” elicits much more negative feelings than the term “undocumented immigrants.”
  • 1/3 of those polled assumed that more than half of Latinos were undocumented immigrants