National Poll: The Impact of Media Stereotypes on Opinions and Attitudes Towards Latinos

[vc_row][vc_column][vc_column_text]Among the national poll’s findings:

  • Negative portrayals of Latinos and immigrants are pervasive in news and entertainment media. Consequently, non-Latinos commonly believe that many media-promoted negative stereotypes about these groups are true
  • The term“illegal aliens” elicits much more negative feelings than the term “undocumented immigrants.”
  • 1/3 of those polled assumed that more than half of Latinos were undocumented immigrants

LD_NHMC_Poll_Results_Sept.2012[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit, nonpartisan, civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward Latino and marginalized communities.

We educate and increase Latino visibility from our policy work in Washington, D.C., to our media advocacy work in Hollywood, where we connect, collaborate, and create with talent within the entertainment industry.

We lead the work to eliminate online hate and disinformation across media platforms. We advocate for the Affordable Connectivity Program, Lifeline Program, Net Neutrality protections, and closing the digital divide for Latino and other marginalized communities. NHMC works in partnership with other social justice organizations to safeguard democracy in the United States of America.

NHMC is a not-for-profit, and provides equal opportunities to all individuals without regard to race, religion, national origin, disability, age, marital status, sex, sexual orientation, gender, gender identity or expression, veteran status, or any other status protected by law
© 2025 National Hispanic Media Coalition // communications@nhmc.org // o. (626) 792-6462
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