The National Hispanic Media Coalition and BabyFirst Launch Annual Programming Competition

For Immediate Release

The National Hispanic Media Coalition and BabyFirst Launch Annual Programming Competition

Winning Latino-Inspired Educational Series to Receive Two-Year Commitment to Air on BabyFirst 

LOS ANGELES, November 13, 2014 -- BabyFirst, the TV network devoted to delivering high-quality child development programming to tots and their parents, announced today it has teamed up with the National Hispanic Media Coalition (NHMC), a media advocacy and civil rights organization for the advancement of Latinos, to launch an annual Latino-themed programming competition. Called "Rising Creators Project," the competition invites emerging talent - writers, musicians, animators and producers - to submit their idea or existing children's TV series for consideration. An esteemed panel of media executives will select one winner whose show will appear on BabyFirst for two years, reaching 41 million households throughout the U.S. "This is a wonderful opportunity for children's animators, writers, musicians and producers to have their content and ideas considered for airing on national television," said Constantino Schwarz, CEO and Chairman, BabyFirst Americas. "We will promote the series and could also extend it to other platforms including mobile apps and online." "As more Latino talent get the opportunity to shine behind the camera in all areas of television, including children's programming, the closer we will be to fair and accurate portrayals of Latinos," said Alex Nogales, President and CEO of NHMC. Entries can be submitted now through March 15, 2015 at A panel of judges will review the submissions and select finalists and, ultimately, a winner. The winning producer will then work with the network's production team to create their content or fine-tune their existing work before it premieres on BabyFirst. The winner will fully own the rights to the series and will be entitled to 50% of revenues the series directly generates across platforms other than the BabyFirst television network. All submissions must be suitable for children 2-4 years old, and should have an educational basis for early childhood learning. Acceptable content includes music, animation, scripts, show concepts and existing works. The content should embody and embrace Latino culture. Judges will consider educational and entertainment value, ingenuity, age-appropriateness and cultural relevance.


About NHMC

The National Hispanic Media Coalition (NHMC) is a media advocacy and civil rights organization for the advancement of Latinos, working towards a media that is fair and inclusive of Latinos, and towards universal, affordable, and open access to communications. Learn more at Receive real-time updates on Facebookand Twitter @NHMC.

About BabyFirst BabyFirst is the leading baby-focused TV channel and digital content company dedicated to delivering quality educational content to young children and their parents. Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 81 million households in 33 countries. In the U.S., BabyFirst is available in more than 41 million homes via basic packages on DIRECTV, Dish Network, Comcast and AT&T U-verse. For more information:]]>

National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward the Latino communities.
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