MIPCOM: Eva Longoria, Cris Abrego Set Up Hyphenate Media Group

October 16, 2023

“We are elated for Hyphenate Media Group and want to congratulate NHMC Visionary Alliance member Eva Longoria and Cris Abrego – two titans and role models within the entertainment industry – for their achievement,” said Brenda Victoria Castillo, President and CEO of the National Hispanic Media Coalition. “Coming together to connect, collaborate, and create some stories made by us and told by us is one of NHMC’s core beliefs.”

Cris Abrego and Eva Longoria 
Photo: JC Olivera, Getty; Daniel Perez, Getty

Banijay, where Abrego has served as Chairman of the Americas since 2020, has made a strategic investment in the new media holding company, which has taken over the full slate of Longoria's UnbeliEVAble Entertainment group and plans further acquisitions.

From The Hollywood Reporter: Actor and producer Eva Longoria is joining forces with long-time production partner Cris Abrego to launch Hyphenate Media Group, a new media holding company and premium content studio.

Production giant Banijay, the French-owned conglomerate behind such global shows as Big Brother, MasterChef, Black Mirror and Peaky Blinders, has made a strategic investment in the new venture, marking its first move into the U.S. scripted market. Abrego has been Chairman of the Americas at Banijay since 2020. Hyphenate plans to invest in “creator-led enterprises” in the media sector as well as develop and produce its own slate of original programming.

To jumpstart its production efforts, Hyphenate Media Group has acquired the full slate of UnbeliEVAble Entertainment, the independent production outfit Longoria launched in 2005, whose shows include ABC’s Grand Hotel, NBC’s Telenovela, Netflix’s Emmy Award-nominated documentary Reversing Row, and CNN’s culinary docuseries Eva Longoria: Searching for Mexico.

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National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward the Latino communities.
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