IN THE NEWS: Why the ‘Hispanic Jerry Springer’ is Now Under Fire

[SOURCE: Fox News Latino, AUTHOR: Laura Martinez]

Ask any major marketer or media buyer in the U.S. Hispanic space about the actual content of the shows on which they advertise, and chances are they won’t give you a lot of specifics. And why would they? After all, when it comes to TV advertising, you put your dollars where the eyeballs are. If you’re a local advertiser in the Los Angeles market, chances are you’ll put some of that money on “José Luis Sin Censura,” a hit afternoon daily talk show hosted by José Luis González that’s pitched as an ‘uncensored,’ ‘shocking’ and ‘controversial’ look at deep human emotion.

I am not sure if you’ve ever watched the show, but I have. The first thing that came to mind was that José Luis makes Jerry Springer look like Charlie Rose...

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