Walter Ulloa to discuss his meteoric rise
Pasadena, CA - Walter F. Ulloa, the Chairman and CEO of Entravision Communications Corporation, will join NHMC President & CEO Alex Nogales at Thursday's Luncheon to discuss his journey to lead the largest Latino own and operated media corporation in the nation. Entravision owns or operates 53 television stations, with television stations in 19 of the nation's top 50 Latino markets, including Washington D.C., and is the largest affiliate group of both the top-ranked Univision television network and Univision's Unimás network. The company also owns and operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 radio stations, and a robust digital media business.
MediaCon takes place on June 20 at the Pasadena Convention Center. The NHMC event convenes industry executives, celebrity talent and media insiders to discuss trends and emerging issues in the entertainment and media industry and the role Latinos are playing now and in the future of media. MediaCon sponsors include Univision, Comcast NBC Universal, Entravision, Edison International, NuvoTV, A+E Networks, CBS Corporation, Facebook, Fox Audience Strategy, Fox Deportes, the Nielsen Company, and Sony Pictures Entertainment.
MediaCon has assembled a stellar line-up of media experts covering all facets of the media industry from TV, filmmaking, social media, and talent management. The schedule includes:
Opening Plenary: The State of Latinos in Media
Hear from key players in the media industry on the inclusion of Latinos in film,
television, and digital media. What market strategies will succeed in capturing the huge
Latino demographic?
Vincent Cordero, Executive Vice President/ General Manager,Fox Deportes
Inez Gonzalez, Executive Vice President,NHMC
Santiago Pozo , CEO, Arenas Entertainment
Harold Feld, Senior Vice President, Public Knowledge
Web Content: Creating, Monetizing and Distribution, Part I
The internet provides a new opportunity for content creators to share their own stories on
the web. Learn about the challenges and opportunities of creating, monetizing and
distributing content in the digital age.
Bel Hernandez, CEO, Latin Heat Media
Carlos Portugal, Co-Creator/Producer, East Los High
Julia Grob, Creator/Executive Producer, East WillyB
Giselle Achecar, EcoRico TV
Shelley Acosta Smith, East Los High
Power Brokers: Hollywood Agents and Managers
It is not just about representation anymore, it's about packaging. Talent agents and
managers are playing a bigger role than ever before in the entertainment industry. Learn
about navigating the ever-evolving power paradigm.
Eric Rovner, Agent, WME
Mark Schulman, Manager, 3Arts
April King, Agent, ICM
Todd Christopher, Partner, Gersh Agency
Advertisers: Courting the Latino Consumer
Advertisers are reaching out to the U.S. Latino audience as they look to tap into their $1.3
trillion annual buying power. How much are advertisers spending to reach the Latino
audience? Can advertisers use their checkbook to influence programming and the
utilization of Latinos in creating content and reach this important demographic?
Carl Kravetz, CEO, Vida y Salud
Armando Azarloza, President
Leyla Fletcher, VP of Marketing Media, Arenas Entertainment
Hector Galvan, Hispanic Corporate Communications Mgr,Sprint
Empowering Latinas in Entertainment
Latinas in Entertainment share their stories on how they were able to build successful careers in entertainment.
Ivette Rodriguez, President, AEM
Giselle Fernandez, Emmy Award Winning Journalist
Gina Rodriguez, Actress, Filly Brown
Sandra Condito, Producer/Consultant
Web Content: Creating, Monetizing and Distribution, Part II
The internet provides a new opportunity for content creators to share their own stories on
the web. Learn about the challenges and opportunities of creating, monetizing and
distributing content in the digital age. The second part of this two part session will focus
on how to monetize and distribute web content.
Inez Gonzalez, Executive Vice President, NHMC
Susan Cleary, VP and General Counsel, Independent Film & Television Alliance
Katie Elmore Mota, Executive Producer, East Los High
Julia Grob, Creator/Executive Producer, East WillyB
Running the Show - on TV
A show runner/creator is the ultimate management and creative authority for a TV show.
How do you get to "run" the show? Hear from high profile executive producers on their
journey to one of the most coveted and demanding jobs on television.
Luisa Leschin, Executive Producer, The George Lopez Show
Pam Veasey, Executive Producer, CSI: NY
Alfredo Barrios, Executive Producer, Burn Notice
Ed Bernero, Executive Producer, Criminal Minds
The network reception is co-hosted by Eduardo Yañez, listed as one of the 50 most beautiful people by
People en Español, and one of Mexico's leading actors. Eduardo has starred in some of Televisa's greatest telenovelas such as
Corazon Salvaje,
Fuego en la Sangre and
Destilando Amor. His most recent and greatest hit,
Amores Verdaderos.
For additional conference information or to register, visit
www.nhmc.org, call (626) 792-6462 or email at
info@www.nhmc.org. For press credentials please e-mail Ivette Rodriguez at
ivette@aem-la.com.