Alex Nogales', NHMC President & CEO, Statement on "Sofia the First"

FOR IMMEDIATE RELEASE October 23, 2012

                                                                                                            CONTACT:  Inez Gonzalez igonzalez@www.nhmc.org   (213) 718-0740

Los Angeles, CA - Yesterday we met with Nancy Kanter, Senior Vice President, Original Programming & General Manager, Disney Junior Worldwide, to discuss Disney Junior's "Sofia the First." She shared that "Sofia the First" is in fact not a Latina character and that the producer of the television program misspoke. We accept the clarification and celebrate the good news that Disney Junior has an exciting project in early development that does have a Latina as the heroine of the show. NHMC has agreed to share its writers alumni list from the prestigious NHMC/NLMC writers program in an effort to help create authentic, three-dimensional Latino characters. We appreciate Disney/ABC's commitment to diversity and look forward to seeing more Latino lead characters as the stars of their shows.

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About NHMC:
The National Hispanic Media Coalition  is a non-partisan, non-profit, media advocacy and civil rights organization established in 1986 in Los Angeles, California. Its mission is to educate and influence media corporations on the importance of including U.S. Latinos at all levels of employment. It augments the pool of Latino talent with its professional development programs. It challenges media that carelessly exploit negative Latino stereotypes. It scrutinizes and opines on media and telecommunications policy issues. Learn more at https://www.nhmc.org. Receive real-time updates on Facebook and Twitter @NHMC.

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National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward the Latino communities.
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