MEDIA ADVISORY FOR: July 31, 2018
CONTACT: Clarissa Corona 213.718.0732 firstname.lastname@example.org
ADVISORY: TUES JULY 31: NHMC AND NLMC TO ANNOUNCE CAMPAIGN AGAINST THE FILM STUDIO WITH THE WORST EMPLOYMENT RECORD OF LATINO TALENT
NEW NHMC SURVEY DETAILS LATINOS' WILLINGNESS TO TAKE ACTION AGAINST FILM STUDIOS FOR THEIR CONTINUED EXCLUSIONPASADENA, CALIF. - The National Hispanic Media Coalition (NHMC) and the National Latino Media Council (NLMC) are announcing the start of a campaign against one Hollywood film studio, for its dismal numbers when it comes to hiring Latino actors, writers, and directors. Event Details WHAT: How Latinos are perceived and treated is directly linked to how we are portrayed on television and film. Latinos are 18% of the U.S. population, yet we appear in only 2.7% of the speaking roles in film and have even more dismal representation as writers and directors. NHMC and NLMC are asking the public to join them in a series of actions against a specific Hollywood film studio, until they sign a Memorandum of Understanding detailing how they are going to solve their Latino exclusion problem. NHMC will also announce recent results from "Latinos, Movie Watching & Views on Representation in Film", a survey conducted by Latino Decisions. The results of this poll will put the film industry on notice on what actions the Latino community is willing to take to stop their discrimination. WHO:
The National Hispanic Media Coalition (NHMC) is the media watchdog for the Latino community, ensuring that we are fairly and consistently represented in news and entertainment and that our voices are heard over the airwaves and on the internet.
We exist to challenge executives and influencers throughout the entertainment and news industry to eliminate barriers for Latinos to express themselves and be heard through every type of medium. NHMC works to bring decision-makers to the table to open new opportunities for Latinos to create, contribute and consume programming that is inclusive, free from bias and hate rhetoric, affordable and culturally relevant.