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Atria Books is seeking a Director of Publicity for its new imprint, Primero Sueño Press. This Latinx/Latine focused imprint will publish a range of bestselling fiction and non-fiction from authors including John Leguizamo, Reyna Grande, Luis Jaramillo, Luis Rodriguez, and more.

The ideal candidate will ideally have 10+ years' publicity experience in collaboration with English and Spanish language media and social media, having formed close relationships with influencers and journalists that serve book lovers in Latinx and Spanish-speaking markets.

Any experience working on major commercial fiction and personality driven book campaigns, would be considered especially valuable. Ideally, this candidate also possesses both journalistic and social media content creation skills and experience, is an out-of-the-box creative thinker, can strategize about marketing plans in post-publication phases as well as for pre-publication phase, and is adept in creating advertising and marketing copy for assigned titles.

The Director of Publicity will be responsible for planning and executing title publicity and marketing plans for key priority titles and bestselling authors in multiple genres. They will also take an active role in social media content creation. The ideal candidate will have clear written and verbal communication skills, an acute attention to detail, and excellent data analytic and keen organizational skills. They will work closely with Atria’s marketing and publicity team and reports to the imprint’s director.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Conceptualizing and balancing a full-scale publicity campaign, which will combine major media outreach with Latinx-targeted and non-traditional media outreach in Spanish and English.
• Conceptualizing and executing outreach to booksellers, librarians, consumer book reviewers, book clubs, and online influencers for cross-promotion and giveaways
• Working alongside the marketing department conceiving and executing multi-tier marketing campaigns, with an emphasis on digital and social strategy
• Advising authors on their online presence via email collection, social media, etc.
• Optimizing campaign outcomes via advertising plans, where appropriate, and communicating these plans with internal and external stakeholders
• Working with the rest of the marketing team on social media, including post preparation and scheduling, fan and follower interaction, outreach to micro-influencers and genre specific influencers, long-term strategic marketing initiatives, and partnership opportunities where appropriate
• Handling author and agent communication for each of the assigned titles and working to create post-publication plans for key titles.
• Coordinating e-mail marketing strategy, content marketing, academic marketing, and video production with the Simon & Schuster corporate digital marketing group

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
• Excellent editorial skills and ability to write custom pitches in English and Spanish to different types of media
• Relevant experience in publicity, marketing, and book publishing.
• Must have strong English and Spanish language media contacts.
• Ability to work independently, prioritize effectively, and meet deadlines
• Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents
• Interest in and enthusiasm for book publishing and marketing
• Proficiency in Excel, PowerPoint, social media platforms, as well as general computer skills
• Understanding of the ever-evolving social and digital media landscape
• Proven success in consumer-facing campaign planning, digital marketing, and/or social media