The Sacramento Bee: California must stand up to big tech and tackle disinformation crisis hurting Latinos most

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"For decades, Californians have prided ourselves as global leaders in technology and innovation. The culture of Silicon Valley entrepreneurship and the rise of tenacious start-ups have largely been a boon to the state. At the same time, the past year has demonstrated the destructive power of online disinformation if social media companies are left to make their own rules.

To maintain our role as a leader, California must move beyond simply celebrating technology and social media companies and toward regulating them to promote an equitable, safe online environment.

From the rampant spread of online disinformation about COVID-19 to conspiracy theories about election results; efforts to suppress voters; online hate speech inciting violence, anti-Semitism and vitriol aimed at women, large social media companies have allowed the online world to become overrun with deception and manipulation — much of which targets Latino, Black and Asian and Pacific Islander communities. Combined, those groups represent roughly 60% of Californians. To fix the problem, we need more transparency about how social media companies moderate content and more laws that hold these companies accountable."

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National Hispanic Media Coalition (NHMC) is a 40+ year old 501(c)(3) non-profit, nonpartisan, civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward Latino and marginalized communities, which includes seniors, youth, and other historically excluded groups.

We advance Latino visibility and influence from the halls of Washington, D.C., to the studios of Hollywood. Through our media advocacy and workforce development initiatives, NHMC creates spaces where diverse creators can connect, collaborate, and thrive. Our Series Scriptwriters Program, Latinx Stream Showcase, Creators Networking Program, Careers in Entertainment Youth Program, and Media Advocacy Fellowships serve as both incubators and pipelines, preparing the next generation of storytellers, advocates, and industry leaders. Through mentorship, education, networking opportunities, and direct access to entertainment executives, these programs help transform emerging talent into lasting industry voices while expanding authentic representation across media.

We lead the work to eliminate online hate and disinformation across media platforms. We advocate in the space of Artificial Intelligence when it intersects with civil & human rights, including making sure Latino-Interest and children’s protections are included in AI initiatives and implementations. We advocate for the Affordable Connectivity Program, Lifeline Program, Net Neutrality protections, and closing the digital divide for Latino and other marginalized communities. NHMC works in partnership with other social justice organizations to safeguard democracy in the United States of America.

NHMC is a not-for-profit, and provides equal opportunities to all individuals without regard to race, religion, national origin, disability, age, marital status, sex, sexual orientation, gender, gender identity or expression, veteran status, or any other status protected by law.

© 2026 National Hispanic Media Coalition // communications@nhmc.org // o. (626) 792-6462
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