NHMC in the News: "Edward James Olmos to be honored for his advocacy"

(This was originally published on NBCNews.com. This morning, NBC News broke the news that NHMC will be honoring Edward James Olmos at the 17th Annual NHMC Impact Awards Gala)

Edward James OlmosActor and filmmaker Edward James Olmos will be recognized for his work against human trafficking, his support for immigration reform and his fast with Cesar Chavez to call attention to farm worker safety. The National Hispanic Media Coalition (NHMC) will present the "Stand and Deliver" actor with the Lupe Ontiveros Indomitable Spirit Award at the NHMC Impact Awards Gala on February 28th.

“Throughout his distinguished acting and filmmaking career, Edward James Olmos has courageously used his platform to stand up for what is right, even when it might have hurt him with some audiences,” said Alex Nogales, President and CEO of NHMC, a civil rights and media advocacy organization.

“As he continues to lift up and defend the Latino community, Olmos’ leadership sets the example for all Latino media and entertainment professionals to use their voice to make this country a better place for all Americans--especially people of color," he added.

The award is named for the Mexican-American actress Lupe Ontiveros, who died in 2012.

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National Hispanic Media Coalition (NHMC) is a 40+ year old 501(c)(3) non-profit, nonpartisan, civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward Latino and marginalized communities.

We advance Latino visibility and influence from the halls of Washington, D.C., to the studios of Hollywood. Through our media advocacy and workforce development initiatives, NHMC creates spaces where diverse creators can connect, collaborate, and thrive. Our Series Scriptwriters Program, Latinx Stream Showcase, Creators Networking Program, Careers in Entertainment Youth Program, and Media Advocacy Fellowships serve as both incubators and pipelines, preparing the next generation of storytellers, advocates, and industry leaders. Through mentorship, education, networking opportunities, and direct access to entertainment executives, these programs help transform emerging talent into lasting industry voices while expanding authentic representation across media.

We lead the work to eliminate online hate and disinformation across media platforms. We advocate in the space of Artificial Intelligence when it intersects with civil & human rights, including making sure Latino-Interest and children’s protections are included in AI initiatives and implementations. We advocate for the Affordable Connectivity Program, Lifeline Program, Net Neutrality protections, and closing the digital divide for Latino and other marginalized communities. NHMC works in partnership with other social justice organizations to safeguard democracy in the United States of America.

NHMC is a not-for-profit, and provides equal opportunities to all individuals without regard to race, religion, national origin, disability, age, marital status, sex, sexual orientation, gender, gender identity or expression, veteran status, or any other status protected by law.

© 2026 National Hispanic Media Coalition // communications@nhmc.org // o. (626) 792-6462
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