Indigenous Peoples’ Day 

October 9, 2023

NHMC Encourages the Community to Observe 

Indigenous Peoples’ Day

Today, we recognize the Native American communities and the egregious acts of violence committed against them. Today is a day of reflection, recognition, celebration, and education. We reflect on the "whitewashed" United States history glorifying European settlers like Christopher Columbus. To correct the history which has been told in classrooms, Native leaders are continuing to organize efforts to replace Columbus Day with Indigenous Peoples' Day. In 1989, South Dakota became the first state to do so, with several other states following suit. The Indigenous Peoples' Initiative is a youth-powered organization led by Dylan Baca, the organization’s Chairman, who was raised in the Native lands of Arizona. Dylan started the organization with Arizona state Senator Jamescita Peshlakai, and along with their staff, The Indigenous Peoples’ Initiative are working to have the day be recognized as Indigenous Peoples’ Day throughout the country. Their mission is to tell a more positive and more accurate tale of Native Americans. Learn more about the Indigenous Peoples’ Initiative on Instagram to stay up to date with their work.

Protesters marched in an Indigenous Peoples Day rally in Boston on Oct. 10, 2020, as part of a 
demonstration to change Columbus Day to Indigenous Peoples' Day.
Photo: Erin Clark, Boston Globe via Getty Images

Looking for ways to celebrate Indigenous Peoples’ Day? 

Consider supporting Native American businesses and creatives. For those interested in purchasing products from Indigenous businesses, Beyond Buckskin has put together a list of Indigenous and Native-Owned businesses to support. From clothing, household goods, and designer items, show your support for these Indigenous businesses.

Want to educate yourself more on Indigenous creatives? Goodreads has a list of books by Native American authors. You can also learn from the sources themselves and check out NDN Girls Book Club to find some really good reads by Native authors. 

Indigenous Peoples Day serves as a reminder of the real history of this land and the people that still reside and resist. Remember to honor them by continuing to stay educated and show support in ways that Natives inform you are supportive. 

National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward the Latino communities.
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