Congressional Briefing: NHMC Presents on Digital Adoption and Behavioral Trends of Latino Americans

On December 4, 2018, Francella Ochillo represented the National Hispanic Media Coalition in the Multicultural Media Caucus’ Congressional briefing on digital adopters, public policy, and  social change in communities of color. Her presentation focused on the digital adoption rates and behavioral trends of Latino Americans as well as obstacles posed by the digital divide. This event was intended to show the importance of understanding consumer behaviors in diverse communities so that policymakers can make informed decisions. Other panelists included:

  • Cheryl Grace, SVP, Community Alliances and Engagement, Nielsen
  • Dorrissa D. Griffin, Chief of Staff and Staff Counsel, Multicultural Media, Telecom and Internet Council (MMTC)
  • Orchid Richardson, VP and GM, Data Center of Excellence, Interactive Advertising Bureau (IAB)
  • John C. Yang, President and Executive Director, Asian Americans Advancing Justice (AAJC)
 

National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit, nonpartisan, civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward Latino and marginalized communities.

We educate and increase Latino visibility from our policy work in Washington, D.C., to our media advocacy work in Hollywood, where we connect, collaborate, and create with talent within the entertainment industry.

We lead the work to eliminate online hate and disinformation across media platforms. We advocate for the Affordable Connectivity Program, Lifeline Program, Net Neutrality protections, and closing the digital divide for Latino and other marginalized communities. NHMC works in partnership with other social justice organizations to safeguard democracy in the United States of America.

NHMC is a not-for-profit, and provides equal opportunities to all individuals without regard to race, religion, national origin, disability, age, marital status, sex, sexual orientation, gender, gender identity or expression, veteran status, or any other status protected by law
© 2025 National Hispanic Media Coalition // communications@nhmc.org // o. (626) 792-6462
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