Colorlines: Facebook and the Disinformation Targeting Latinx Communities

[vc_row][vc_column width="2/3"][vc_column_text]March 19, 2021

JESSICA COBIAN, CARMEN SCURATO, BRENDA V. CASTILLO

Colorlines: In the lead up to the 2020 presidential election, Latinx people in the United States were flooded with false information. Even worse, these deceptive campaigns targeting the Latinx community have continued long after Election Day, aiming to undermine the results of the election, erode trust in the new administration, and mislead our community about dangers of the COVID-19 pandemic; and the ecacy of the vaccines.

While Facebook attempts to paint Spanish-language moderation as an issue that impacts only Spanish speakers in other parts of the globe, the reality is that in the United States more than 40 million people speak Spanish at home, giving our nation the second-largest Spanish speaking population in the world.

As civil rights and consumer-protection advocates, we have publicly shared our concerns with Facebook about rampant U.S. Spanish-language disinformation and hateful activities on the platform, and we are deeply disappointed to have our concerns largely–and continuously–ignored. Thus, soon, there will be an opportunity for accountability. Mark Zuckerberg is scheduled to appear before the U.S. House Energy and Commerce Committee on March 25th. There, he must address the issue of Facebook’s U.S. Spanish-language disinformation and hateful activities, and publicly identify an executive-level manager to oversee U.S. Spanish-language content moderation.[/vc_column_text]

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National Hispanic Media Coalition (NHMC) is a 40+ year old 501(c)(3) non-profit, nonpartisan, civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward Latino and marginalized communities, which includes seniors, youth, and other historically excluded groups.

We advance Latino visibility and influence from the halls of Washington, D.C., to the studios of Hollywood. Through our media advocacy and workforce development initiatives, NHMC creates spaces where diverse creators can connect, collaborate, and thrive. Our Series Scriptwriters Program, Latinx Stream Showcase, Creators Networking Program, Careers in Entertainment Youth Program, and Media Advocacy Fellowships serve as both incubators and pipelines, preparing the next generation of storytellers, advocates, and industry leaders. Through mentorship, education, networking opportunities, and direct access to entertainment executives, these programs help transform emerging talent into lasting industry voices while expanding authentic representation across media.

We lead the work to eliminate online hate and disinformation across media platforms. We advocate in the space of Artificial Intelligence when it intersects with civil & human rights, including making sure Latino-Interest and children’s protections are included in AI initiatives and implementations. We advocate for the Affordable Connectivity Program, Lifeline Program, Net Neutrality protections, and closing the digital divide for Latino and other marginalized communities. NHMC works in partnership with other social justice organizations to safeguard democracy in the United States of America.

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