IMMEDIATE RELEASE July 5, 2012
NHMC and GLAAD to Contact National AdvertisersPasadena, CA, July 5, 2012 – The National Hispanic Media Coalition (NHMC) and the Gay & Lesbian Alliance Against Defamation (GLAAD) will be contacting national advertisers as part of the next step of their campaign against the daytime television program, “José Luis Sin Censura.” The decision was made after more than a year of failed commitments by Liberman Broadcasting, Inc. (LBI) to stop airing the program. “José Luis Sin Censura” is aired by LBI on the EstrellaTV network. Rocky Delgadillo, former City Attorney for Los Angeles and counsel to LBI, told NHMC and GLAAD that the show could be discontinued in late September if the groups would agree to cease their campaign immediately. NHMC and GLAAD found this condition to be unacceptable. Mr. Delgadillo alleged that advertiser support was preventing LBI from pulling the show any sooner. “NHMC and GLAAD will not wait as this indecent show broadcasts during daytime television. We have reached a point where we must stop the damaging and disgusting material from broadcasting during the day when children are watching,” said NHMC President and CEO, Alex Nogales. “No responsible advertiser will associate its brand with a show that encourages its audience to chant ‘puta’ (‘whore’), ‘puto,’ ‘puñal,’ ‘maricón’ and ‘joto’ (or ‘f*ggot’).” The organizations released a video clip demonstrating the increased use of anti-gay violence and language and violence against women on the show. The video is available athttp://ow.ly/bZOYc. NHMC and GLAAD also delivered over 3,800 petition signatures calling for LBI to address the degrading and violent content on “José Luis Sin Censura.” For photos of the petition delivery visit http://www.flickr.com/NHMC. For more information regarding the campaign please go to:http://www.nhmc.org/joseluissincensura or http://www.glaad.org/jlsc. About NHMC: The National Hispanic Media Coalition is a non-partisan, non-profit, media advocacy and civil rights organization established in 1986 in Los Angeles, California. Its mission is to educate and influence media corporations on the importance of including U.S. Latinos at all levels of employment; challenge media that carelessly exploit negative Latino stereotypes; and scrutinize and opine on media and telecommunications policy issues before the Federal Communications Commission and in Congress. Learn more at http://www.nhmc.org. Receive real-time updates on twitter @NHMC.