September - October 2012

  • NHMC’s Washington, D.C. Impact Awards Reception
  • NHMC Celebrates Ten Years of Administering Prestigious NLMC/NHMC Television Writers Program
  • Alex Nogales Addresses FCC Leaders, Staff
  • NHMC Awarded Racial Justice Award from YWCA Pasadena-Foothill Valley Chapter
  • NHMC Releases Poll Results on Anti-Latino Media Stereotypes
  • “Take John and Ken Off the Air” Victory: Angels Baseball Drops John and Ken
  • Congratulations to NHMC Board Member Angelo Falcon
  • NHMC Congratulates Univision on its 50th Anniversary
  • Pasadena Latino Coalition Celebrates Victory on the Eve of First Anniversary
  • NHMC Joined GLAAD’s Efforts to Bring Awareness to Bullying on Spirit Day
  • NHMC’s Washington, D.C. Impact Awards Reception The National Association of Broadcasters hosts NHMC once again for its Washington, D.C. Impact Awards Reception on November 14, 2012, honoring Senator Robert Menendez and Congresswoman Lucille Roybal-Allard for their Outstanding Service and Commitment to the Latino Community. Several years ago, NHMC began honoring those individuals or entities whose achievements, generosity of spirit, and courage under fire, have greatly benefited the welfare of the nation in the areas of media and telecommunications. Past honorees have included FCC Commissioners Mignon L. Clyburn and Michael J. Copps, and then Congresswoman Hilda Solis. Click here to view pictures from last year’s event. Funds generated from the event assists NHMC in continuing to give voice to the Latino community on media and telecommunications issues. It also enables NHMC to continue running its legal internship program, which trains talented Latino law students in media and telecommunications law. Reception Sponsors:


    NHMC Celebrates Ten Years of Administering Prestigious NLMC/NHMC Television Writers Program This month, NHMC and NLMC began their 10th annual Latino Television Writers Program. The Program, sponsored by Disney-ABC Television Group and NBC-Universal, opened with a networking breakfast that took place at the ABC Television Network in Burbank. The writers met ABC and NBC executives including Tim McNeal, VP of Talent Development & Diversity for Disney-ABC Television Group, and Karen Horne, VP of Talent Development & Diversity for NBC Entertainment & Universal Television. “This is a unique opportunity for the writers. For the first time they find themselves sitting at a television network meeting room speaking face to face with top level network executives. The program is not just about improving their writing craft but also about introducing them to relationships that will help their writing career in the future” said Nilda Muhr, Writers Program Coordinator. The event is the first of many networking opportunities for the writers accepted into this prestigious program. The list of writers accepted to the 2012 class can be found here.The program is a five-week, total immersion workshop designed to simulate a real writers table and familiarize participants with the format, characters and story-line structure of specific shows that are currently on the air. Participants are expected to complete at least one half-hour comedy or one-hour dramatic television script in English within the five-week period of time. The workshop takes place in Burbank, CA and is mentored and guided by former NBC VP of Script Development, Geoff Harris. The goal is to provide writers with the skills necessary to obtain employment in the industry. “The program directly responds to the lack of Latino writers in primetime network TV with the idea that with qualified Latino writers present at the writer’s table richer, three-dimensional stories about Latinos will be reflected on television,” states Alex Nogales, NHMC President and CEO.

    Alex Nogales Addresses FCC Leaders, Staff

    Alex Nogales, President & CEO of NHMC, delivered the keynote address at the Federal Communications Commission’s (FCC) annual Hispanic Heritage Month Celebration on October 2 in Washington, DC. The event included a welcome by FCC Chairman Julius Genachowski and introductory remarks by former FCC Commissioner and NHMC Board Member Gloria Tristani, as well as a roundtable discussion among FCC representatives and leaders of major Latino organizations, a musical performance by Cantaré, and a food tasting. Participants in the roundtable included Alex Nogales, Jessica Gonzalez and Michael Scurato of NHMC as well as leaders and representatives from several Latino organizations such as the League of United Latin American Citizens (LULAC), the Hispanic Association of Colleges and Universities (HACU), and the National Association of Hispanic Journalists (NAHJ). Also participating were a number of FCC leaders and staff. Topics included Latino media ownership and participation, broadband access and adoption, the importance of maintaining an open Internet, and a host of consumer protection issues. Below is an excerpt of Alex Nogales’ prepared remarks offered at the event: “We are all acutely aware of the challenges we face in effecting this great push towards equity. At NHMC, we believe in a number of underlying principles. Here are some of them. Ownership and employment in the so-called “old” media industry should be more reflective of the demographics of this day and age, so that all stories can be told using these powerful tools. Participation in ‘new’ media should not be dependent on what provider or device you use and should not be available only to those who can afford a more expensive plan. The Internet should be an open platform where lower barriers to entry should be taken advantage of and creativity should be embraced and not stifled. And participation and adoption should not be thwarted by fear or uncertainty due to predatory practices or a lack of information or understanding. These are some of our beliefs and we will continue to advocate for them at the Commission and elsewhere until equity is achieved.” A complete copy of Alex Nogales’ prepared remarks is available here.

    NHMC Awarded Racial Justice Award from YWCA Pasadena-Foothill Valley Chapter Dolores Huerta and NHMC Board Member Pete Gomez at the YWCA Racial Justice Awards Breakfast On October 15, NHMC received the YWCA Pasadena-Foothill Valley Racial Justice Award at the 10th Annual Women for Racial Justice Breakfast held at the Hilton in Pasadena, CA. NHMC Board Member and Secretary, Pete Gomez, received the award on behalf of the organization and its work on fighting hate speech in media. “On behalf of NHMC, I thank you for recognizing the important work that NHMC is doing to address the increase of hate in media. Media has a powerful impact on peoples’ perceptions of others and we must all be willing to stand up for what is just and against hateful rhetoric.” The award comes at a significant time when hate speech, bullying and negative media portrayals are under public scrutiny. Earlier last month, NHMC released the results of a national poll showing that media portrayals of Latinos and immigrants are fueling rampant negative stereotypes among non-Latinos. Beginning in November 2011, NHMC and the UCLA Chicano Research Studies Center released three academic studies detailing the role of the media in breeding hate. The poll results and studies can be found here.

    “NHMC is honored to have our work recognized by the YWCA. Hate speech is a rampant issue in our society, just turn on the radio or television. Something must be done to tone down the hateful rhetoric and we have found that the key is responsible advertisers taking a stand against hate speech and pulling their advertisement from hateful talk shows,” said Alex Nogales, NHMC President & CEO. NHMC Releases Poll Results on Anti-Latino Media Stereotypes On September 12 NHMC released national poll results confirming something that we have known anecdotally for some time: negative media portrayals are fueling anti-Latino and anti-immigrant stereotypes and sentiment. At a press conference in Washington, D.C., NHMC’s President and CEO, Alex Nogales, presented the findings alongside Matt Barretto from Latino Decisions, Congressman Raúl Grijalva (D-AZ) and fellow civil rights activists from the NAACP, the Gay and Lesbian Alliance Against Defamation (GLAAD) and the National Hispanic Leadership Agenda (NHLA).

    From left to right: Alex Nogales (NHMC), Hector Sanchez (NHLA) and Wilson Cruz (GLAAD)

     The poll found that after viewing just one minute of media content, poll respondents changed the way they view Latinos. For instance, those who consumed negative news and entertainment pieces were much more likely to rate Latinos as unintelligent, while those who consumed positive pieces were much more likely to rate Latinos as intelligent.

    In addition, the poll found there is a common misperception that Latinos and undocumented immigrants are one in the same, with 17% of survey respondents actually believing that the majority of U.S. Latinos are undocumented. The poll also found that:
    • People exposed to negative entertainment or news narratives about Latinos and/or immigrants hold the most unfavorable and hostile views about both groups.
    • Negative portrayals of Latinos and immigrants are pervasive in news and entertainment media. Consequently, non-Latinos commonly believe that many media-promoted negative stereotypes about these groups are true.
    • Conservative talk radio and Fox News audiences are less likely to be personally familiar with Latinos yet more likely to hold anti-immigrant and anti-Latino views. Without direct experience with Latinos, media takes on a larger role in establishing these opinions and attitudes.
    • Even those most disposed to positive opinions about Latinos have less favorable opinions when exposed to negative entertainment or news narratives.
    • In discussing those in this country without documentation, the term commonly employed by some media outlets, “illegal aliens,” elicits much more negative feelings than the term “undocumented immigrants.”
    • Non-Latinos report seeing Latinos in stereotypically negative or subordinate roles (gardeners, maids, dropouts, and criminals) in television and film.
    You may view a full copy of the poll results or watch a taped webinar presenting the results in a multimedia format at
    “Take John and Ken Off the Air” Victory: Angels Baseball Drops John and Ken For all baseball fans out there — you’ll be happy to know that Anaheim’s Angels Baseball removed its advertisement from “The John and Ken Show.” Angels Baseball has been added to the list of local advertisers who have also dropped the program in recent weeks. Thanks to organizations and consumers that help educate and place pressure on advertisers, the list of dropped advertisers continues to grow, now reaching over 50 dropped advertisers. Help us claim more victories and be part of the fight by sending a letter or calling companies who continue to advertise on “The John and Ken Show.”

    Take Action!

    John and Ken have been spreading hate and intolerance from their radio perch for years. Be a Part of the Solution: Demand Advertisers to Drop “The John and Ken Show,” Sign the Petition and Spread the Word! TWEET to CITRIX SYSTEMS @citrix: Stop advertising on “The John and Ken Show.” Supporting #hatespeech is NOT worth it!

    Tune in on Facebook, Twitter @NHMC, or text “drophate” to 877877 to receive campaign action alerts.

    Congratulations to NHMC Board Member Angelo Falcon

    Census Bureau Names Angelo Falcon to National Advisory Committee on Racial, Ethnic and Other Populations

    The U.S. Census Bureau announced on October 12 the establishment of the National Advisory Committee on Racial, Ethnic and Other Populations, and has named Angelo Falcón as a member of the committee.

    The National Advisory Committee will advise the Census Bureau on a wide range of variables that affect the cost, accuracy and implementation of the Census Bureau’s programs and surveys, including the once-a-decade census. The committee, which is comprised of 32 members from multiple disciplines, will advise the Census Bureau on topics such as housing, children, youth, poverty, privacy, race and ethnicity, as well as lesbian, gay, bisexual, transgender and other populations.
    NHMC Congratulates Univision on its 50th Anniversary Univision has recently unveiled a new brand identity and redesigned logo – a multi-dimensional, multi-faceted image that symbolizes Univision’s constant evolvement, and its quest to always define and innovate for the future, while remaining “The Hispanic Heartbeat of America.” The new Univision logo represents the New American Reality – what was once a niche is now the norm and the definition of being Hispanic in America has changed.
    Pasadena Latino Coalition Celebrates Victory on the Eve of First Anniversary On October 15, The Pasadena City Council held a historic vote unanimously passing a resolution declaring that each year from September 15 through October 15, the City of Pasadena will celebrate Hispanic/Latino Heritage Month. The resolution was first introduced by the Pasadena Latino Coalition (PLC), a broad-based alliance of local nonprofit and grassroots civic organizations, with the support of diverse community groups at the October 1st council meeting. The motion to adopt the resolution was made two weeks later by Councilmember Victor Gordo and seconded by Councilmember Steve Madison and passed unanimously. This victory comes on the eve of the Pasadena Latino Coalition’s first year anniversary. In 2011, NHMC convened a coalition of Pasadena organizations that serve the Latino community, and thus the PLC came to be. The Coalition has been meeting regularly for over a year to move PLC’s strategy forward, which is to seek social justice and fair representation for the Latino community in the greater Pasadena area. “The Latino community in Pasadena has a history of being disenfranchised, we make up 33% of the population in this city and yet we do not have access to adequate housing, and are not fairly represented in elected or appointed office, PLC was formed to change that, ” said Alex Nogales, NHMC President and CEO, and a founding member of the PLC.
    NHMC Joined GLAAD’s Efforts to Bring Awareness to Bullying on Spirit Day NHMC joined the Gay & Lesbian Alliance Against Defamation (GLAAD) on October 19 for Spirit Day, in its efforts against bullying, cyberbullying and discrimination. NHMC has a strong history of fighting hate speech in media which is a form of bullying at a larger scale. NHMC and GLAAD recently won an important victory when “Jose Luis Sin Censura,” a homophobic Spanish-language program, was taken off the air. On the online front, NHMC has brought awareness about the dangers of online bullying or cyberbullying. Most recently, NHMC and the UCLA Chicano Resource Study Center published a study noting how social networks of hate act as echo-chambers that promote hatred towards people of color, people of certain religions and LGBT people. “In a time when vulnerable communities are under attack, bullying and discrimination against any group is unacceptable,” said Alex Nogales, President and CEO of NHMC. Contrary to the social misconception that Latinos are generally anti-LGBT due to their conservative values, data by a 2010 Bendixen & Amandi International poll found that Latinos are strongly in support of ending discrimination against the LGBT community and support principles of fairness and equality for all. NHMC was an official participating organization of GLAAD’s Spirit Day 2012, a partner of Familia es Famlia, and member of Everyone Matters, an online campaign that also brings awareness to the importance of tolerance and inclusion. Make sure to join us next year!]]>

    National Hispanic Media Coalition (NHMC) is a woman-led 501(c)(3) non-profit civil and human rights organization that was founded to eliminate hate, discrimination, and racism toward the Latino communities.
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