Alex Nogales | President & CEO
Alex Nogales co-founded the National Hispanic Media Coalition in 1986 with two colleagues in response to profound underrepresentation and misrepresentation of the Latino community in the media. He was elected NHMC president in the late 90s, after a decade challenging the broadcast license of any station that failed to hire Latinos in FCC mandated numbers. Today, Alex champions the policies and practices that bring Latinos online, support Latino media owners and content creators and diversify the news and entertainment industry.
Alex and the Multi-Ethnic Media Coalition brokered the first-ever signed agreements with each of the four major TV networks in the country to publicly disclose the number of people of color making decisions on content at every level of their studio operations. NHMC convened concerned groups representing communities of color to form the Multi-Ethnic Media Coalition, which negotiated for the inclusion of a diversity commitment from the networks in these historic Memorandum of Understandings. It created a lasting effect still felt in Hollywood today and led the Washington Post to write, “If TV looks far more diverse today than film, it’s due in large part to the work of Nogales and his colleagues.”
When Latinos in English and Spanish language television were undercounted by the ratings giant Nielsen, Alex led the National Latino Media Council fight to force the company to address the inaccuracies so the use of the data would not lead to limiting Latino employment opportunities in English-language television or discourage the development of Latino-themed programming.
Alex has grown NHMC into a leader in the fight against hate speech and the preeminent media watchdog for Latino communities. NHMC led demonstrations against ABC, and its parent company, Disney, for its lack of diversity and boycotts of advertisers supporting radio programs, like the “Howard Stern Show”, “John and Ken Show”, and the “Jose Luis Sin Censura” program that served as platforms for hate. NHMC regularly engages in high-level talks with top cable and broadcast television executives, urging them to ensure fairness and accuracy in their stories touching on the Latino community.
After repeatedly calling for a government analysis of the connection between hate speech and hate crimes against Latinos, NHMC commissioned its own landmark studies and polls on the harmful effects of the underrepresentation and misrepresentation of Latinos in the media. Following the NHMC-organized protests of Disney, the company has hired Latinos who have graduated from NHMC’s TV writers program and produced Elena of Avalor, the first Latina Disney princess series. Lou Dobbs left CNN after Alex met with CNN president Jonathan Klein to discuss the host’s irresponsible fear-mongering about Latinos and prominent corporate advertisers withdrew their support of shows airing hate speech as a result of NHMC campaigns.
Alex was profiled in the Los Angeles Times’ Diverse 100, as an individual that the Academy of Motion Picture Arts and Sciences should nominate to their ranks to achieve greater diversity in Hollywood. Alex has been called on to comment on diversity in entertainment, open and affordable communication policy and hate speech as a guest on TV programs, including PBS Newshour and CNN Tonight, and in top print outlets including the Associated Press, the New York Times and USA Today. He frequently writes opinion pieces for Fox News Latino and, prior to his work with NHMC, earned multiple Emmy awards as a TV producer. His childhood experience as a migrant farmworker, at a time when businesses posted signs reading “No Dogs or Mexicans Allowed”, drives Alex in his work to ensure that Latinos are able to walk in any door.