The Latino Decisions and NHMC poll is part of a two-part, multi-method research project examining the impact of media narratives and stereotypes of immigrants and Latinos on non-Latino opinions and attitudes towards Latinos and immigrants.
Among the national poll’s findings:
- Negative portrayals of Latinos and immigrants are pervasive in news and entertainment media. Consequently, non-Latinos commonly believe that many media-promoted negative stereotypes about these groups are true
- The term“illegal aliens” elicits much more negative feelings than the term “undocumented immigrants.”
- 1/3 of those polled assumed that more than half of Latinos were undocumented immigrants