Social Media Specialist
Earthjustice is the premier nonprofit environmental law organization. We take on the biggest, most precedent-setting cases across the country. We wield the power of law and the strength of partnership to protect people’s health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change. We partner with thousands of groups and supporters to engage the critical environmental issues of our time, and bring about positive change. We are here because the earth needs a good lawyer. Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections. We achieve this by hiring people who share a passion for justice and a healthy environment. Our headquarters are in San Francisco with offices in Anchorage, Juneau, Los Angeles, Miami, Tallahassee, Honolulu, New York, Philadelphia, Denver, Seattle, Bozeman, and Washington, DC. Earthjustice is seeking a Social Media Specialist to join its Communications team. This position is responsible for devising and executing the organization’s social media (SM) strategies. Major responsibilities include daily management and postings to key SM accounts, in particular, Twitter; active SM engagement and monitoring of conversations with supporters and influencers; design of SM graphics and visuals; development of SM strategies to support the goals of Communications and other departments; tracking, analysis, and reporting of SM metrics; and experimentation and evaluation of new SM tools. This position is based in Washington, DC. Responsibilities: Daily Management of Social Media Accounts (50%) • Create daily social media content in coordination with Advocacy Communications and Program staff; process social media requests and adapt rapid-fire communication tactics for organization’s social media channels, in particular Twitter, Facebook, and Instagram. • Monitor breaking news and coordinate rapid response on social media with Program Staff; on call afterhours and weekends to provide guidance and create content for rapid response moments in cases of emergency. • Coordinate and develop joint social media initiatives with partner coalitions; maintain and cultivate relationships with social media leads of partner groups. • Work with Communications, Development, and Program staff to manage social media calendar, including coordination and scheduling of major advocacy campaigns • Manage SM budget, including evaluation and execution of paid promotional campaigns • Engage with supporters on SM, including answering questions, driving comments, and guiding discussions. Development of Social Media Strategies (40%) • Develop and implement SM strategic plan to broaden our target audience, increase brand awareness and deepen constituent engagement, especially in key markets • Participate in Creative Team and Communication meetings to generate ideas for storytelling and content creation. • Work with the social media team to research and build list of influential SM figures for outreach on major campaigns and initiatives. • Work with Online Fundraising team to implement paid promotional strategies for major fundraising campaigns. • Work with Graphic Designer to create social media posting templates for greater efficiency and brand consistency. • Draft best practices guidelines and train new staff on using various SM accounts. Evaluation and Metrics (10%) • Use Simply Measured to identify and track key performance metrics. • Compile weekly and monthly reports on best-performing social media posts; make strategic recommendations to improve future performances. • Evaluate new social media platforms and data management tools • Stay informed of latest social media trends and share knowledge with wider Communications team.
• Bachelor's Degree with a major communications, design, computer science, marketing, political science, or environmental studies preferred. • Minimum of three years’ experience specifically focused on social media and technology. • Experience with marketing, communications, design and advocacy a plus. • In-depth experience managing organizational social media accounts, especially Twitter, Facebook, and Instagram. Strong familiarity with other SM platforms, such as Snapchat, Reddit, and Medium. • Experience setting high-level SM strategies and managing work flows, budgets, and calendars. • Strong organizational skills with demonstrated ability to plan and execute a variety of complicated projects. Strong attention to details a must. • Excellent writing skills, especially in translating long-form narrative into shorter, impactful pieces of storytelling. Sense of humor, spontaneity, and creativity a must. • Strong command of visual design and typography, including strong photo selection and photo-editing skills; adept at Adobe Creative Suite, especially Photoshop, Illustrator, and Premiere for Facebook video editing • Ability to work quickly and productively in a team and in an open work environment. • Thorough command of Microsoft Office products, including Excel and Powerpoint. • Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences. • Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
To Apply: Interested candidates should submit a resume and cover letter online via the Jobvite system. Also include either your own social media accounts or social media accounts that you have managed for other organizations as links in your cover letter or resume. Please reach out to firstname.lastname@example.org if you are having technical difficulties submitting your application. No phone calls, drop-ins, or hard copies. We offer a mission- and employee-focused work environment and a competitive compensation package, including excellent benefits. Earthjustice is an equal opportunity employer and highly values diversity. Earthjustice is driven by a passion for justice, partnership, and excellence. Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment where all staff are valued and respected. As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information, or any other factor that is not related to the position.
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