Entertainment and Media Giants Attending MediaCon In Pasadena: Walter Ulloa to discuss his metric rise

Walter Ulloa to discuss his meteoric rise

Pasadena, CA - Walter F. Ulloa, the Chairman and CEO of Entravision Communications Corporation, will join NHMC President & CEO Alex Nogales at Thursday's Luncheon to discuss his journey to lead the largest Latino own and operated media corporation in the nation. Entravision owns or operates 53 television stations, with television stations in 19 of the nation's top 50 Latino markets, including Washington D.C., and is the largest affiliate group of both the top-ranked Univision television network and Univision's Unimás network.  The company also owns and operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 radio stations, and a robust digital media business. MediaCon takes place on June 20 at the Pasadena Convention Center. The NHMC event convenes industry executives, celebrity talent and media insiders to discuss trends and emerging issues in the entertainment and media industry and the role Latinos are playing now and in the future of media. MediaCon sponsors include Univision, Comcast NBC Universal, Entravision, Edison International, NuvoTV, A+E Networks, CBS Corporation, Facebook, Fox Audience Strategy, Fox Deportes, the Nielsen Company, and Sony Pictures Entertainment. Opening Plenary: The State of Latinos in Media Hear from key players in the media industry on the inclusion of Latinos in film, television, and digital media. What market strategies will succeed in capturing the huge Latino demographic? Vincent Cordero, Executive Vice President/ General Manager,Fox Deportes Inez Gonzalez, Executive Vice President,NHMC Santiago Pozo , CEO, Arenas Entertainment Harold Feld, Senior Vice President, Public Knowledge

Web Content: Creating, Monetizing and Distribution, Part I  The internet provides a new opportunity for content creators to share their own stories on the web. Learn about the challenges and opportunities of creating, monetizing and distributing content in the digital age. Bel Hernandez, CEO, Latin Heat Media Carlos Portugal, Co-Creator/Producer, East Los High Julia Grob, Creator/Executive Producer, East WillyB Giselle Achecar, EcoRico TV Shelley Acosta Smith, East Los High

Power Brokers: Hollywood Agents and Managers  It is not just about representation anymore, it's about packaging. Talent agents and managers are playing a bigger role than ever before in the entertainment industry. Learn about navigating the ever-evolving power paradigm. Eric Rovner, Agent, WME Mark Schulman, Manager, 3Arts April King, Agent, ICM Todd Christopher, Partner, Gersh Agency

Advertisers: Courting the Latino Consumer  Advertisers are reaching out to the U.S. Latino audience as they look to tap into their $1.3 trillion annual buying power. How much are advertisers spending to reach the Latino audience? Can advertisers use their checkbook to influence programming and the utilization of Latinos in creating content and reach this important demographic? Carl Kravetz, CEO, Vida y Salud Armando Azarloza, President Leyla Fletcher, VP of Marketing Media, Arenas Entertainment Hector Galvan, Hispanic Corporate Communications Mgr,SprintEmpowering Latinas in Entertainment Latinas in Entertainment share their stories on how they were able to build successful careers in entertainment. Ivette Rodriguez, President, AEM Giselle Fernandez, Emmy Award Winning Journalist Gina Rodriguez, Actress, Filly Brown Sandra Condito, Producer/Consultant Web Content: Creating, Monetizing and Distribution, Part II  The internet provides a new opportunity for content creators to share their own stories on the web. Learn about the challenges and opportunities of creating, monetizing and distributing content in the digital age. The second part of this two part session will focus on how to monetize and distribute web content. Inez Gonzalez, Executive Vice President, NHMC Susan Cleary, VP and General Counsel, Independent Film & Television Alliance Katie Elmore Mota, Executive Producer, East Los High Julia Grob, Creator/Executive Producer, East WillyB Running the Show - on TV  A show runner/creator is the ultimate management and creative authority for a TV show. How do you get to "run" the show? Hear from high profile executive producers on their journey to one of the most coveted and demanding jobs on television. Luisa Leschin, Executive Producer, The George Lopez Show Pam Veasey, Executive Producer, CSI: NY Alfredo Barrios, Executive Producer, Burn Notice Ed Bernero, Executive Producer, Criminal Minds The network reception is co-hosted by Eduardo Yañez, listed as one of the 50 most beautiful people by People en Español, and one of Mexico's leading actors.  Eduardo has starred in some of Televisa's greatest telenovelas such as Corazon Salvaje, Fuego en la Sangre andDestilando Amor.  His most recent and greatest hit, Amores Verdaderos. For additional conference information or to register, visit www.nhmc.org, call (626) 792-6462 or email at info@www.nhmc.org. For press credentials please e-mail Ivette Rodriguez ativette@aem-la.com.