About NHMC

NHMC is a non-profit, media advocacy organization established in 1986 in Los Angeles, California. 

The organization has grown to have statewide chapters in Sacramento, San Jose and San Diego, CA; New York, NY; Chicago, IL; Phoenix, AZ; Atlanta, GA; and Detroit, MI. 

Our mission is to:

1) improve the image of American Latinos as portrayed by the media;

2) increase the number of American Latinos employed in all facets of the media industry;

3) advocate for media and telecommunications policies that benefit the Latino community. 

As the Secretariat for the National Latino Media Council (NLMC), an umbrella of 16 of the largest national Latino organizations, NHMC executes NLMC's national strategy on media advocacy as it relates to Latinos. 

NHMC's work is critical to the Hispanic community because there is no Hispanic organization at the national level advocating for an end to media bias against Latinos.  Unless we end this bias against Latinos, the present generation of Hispanic youth will grow up viewing largely negative images of themselves and they will develop poor self-esteem.  NHMC believes that in order for the media to present a fair portrayal of the Latino community, that Latinos must be employed at all levels of the media with special emphasis on news anchor and policy making positions.

 

The National Hispanic Media Coalition is a member of the following organizations: